This is the privacy statement of BMW (South Africa) (Pty) Ltd. (“BMW SA”)

We may update this Privacy Statement from time to time and publish the amended version on our website.
We endeavour to keep our website secure at all times, however advise you that we cannot guarantee the security of any information provided to us or by us through our website, e-mail, internet or social media. We can therefore not be responsible for any loss or unauthorised use or interception of information transmitted via the internet which is beyond our control.


Our website may contain links to other websites outside of the BMW Group.


Our privacy statement applies to our website. We are not responsible for the content, privacy or security of other websites.


(1) Accountability
We take the privacy and protection of your personal information very seriously and will only process your personal information in accordance with the current South African data privacy laws and the terms of this Privacy Statement. Accordingly, the relevant data privacy principles relating to the processing thereof (including, but not limited to, the collection, handling, transfer, sharing, correction, storage, archiving and deletion) will be applied to any personal information provided by you and/or collected during your visit to our website.


(2) Processing of Personal Information
Your personal information will only be processed for purposes of a first point of contact or if you have requested us to do so or consented thereto by completing the relevant communication consent on the various services offered by us or our authorised BMW Group dealerships or if you are a current BMW SA customer or Owner’s Circle member.


We may receive information about you:
• when you contact us directly, either via our website, our Customer Service teams, by e-mail, telephone or via social media, whether to apply for one of our products or services or to make an enquiry or other request;
• from our network of authorised BMW Group dealerships;
• from our other BMW Group Companies and our carefully selected business partners who provide products and services under one of our brands; or
• Occasionally from other third parties who may lawfully pass your information on to us.

(3) Purpose of Use of Personal Information
We may use your personal information for a variety of purposes, including:
• to provide or manage any information, products and services for which you have requested;
• to help us identify you when you contact us;
• for general administration purposes;
• for legal or contractual purposes;
• to help us improve the quality of our products and services;
• to help us detect and prevent fraud and money laundering;
• to help us recover debts;
• to carry out analysis and customer profiling; and
• to identify other products and services which might be of interest to you and to inform you about our products and services specified below.
We may share your personal information for any of these purposes with:
• our other BMW Group Companies in South Africa and abroad;
• our authorised BMW Group dealerships;
• our carefully selected business partners who provide products and services under one of our brands; and
• our service providers and agents who perform services on our behalf.
We do not share your personal information with any third parties, except if:
• we are obliged to provide such information for legal or regulatory purposes;
• we are required to do so for purposes of existing or future legal proceedings,
• we are selling one or more of our businesses to someone to whom we may transfer our rights under any customer agreement we have with you;
• when we are involved in the prevention of fraud, loss, bribery or corruption.

We will send you notifications or communications in the event that we are obliged by law or in terms of our contractual relationship with you.


We will only disclose your personal information to government authorities if we are required to do so by law. Our employees, authorised BMW Group dealerships and Repair Centres and their employees, our agencies and our suppliers are required to adhere to data privacy and confidentiality principles and to attend data privacy training.
We will only transfer your personal information across South African borders if the relevant transaction requires trans-border processing and will do so only in accordance with South African legislative requirements


(4) Additional Contacts (Further processing)
We may use your personal information to contact you with news on BMW Group and other products and services (provided by us, our other BMW Group Companies or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes and, where applicable, request your opinion. We will only send you marketing communications if you give us your agreement to do so.


Your participation is completely voluntary. Should you not consent to the receipt of such communication, you can inform us at any time so that we can discontinue these services accordingly. If you wish to opt out of such marketing communications, please make use of the “Unsubscribe” option available on the relevant communication or contact our Customer Contact Centre at any time at the Contact Details situated below.


We may also pass your information to our other BMW Group Companies, approved BMW Group dealerships and our other business partners for these purposes.


We, and these other parties, may contact you by post, telephone, e-mail, SMS and other electronic means selected by you.


You can also contact us at the Contact Details below if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW Group vehicles and other associated products and services.


Please note if you purchase a vehicle from an approved BMW Group dealership or Repair Centre or otherwise give your information to such entity, you will have a separate relationship with the entity in relation to the its use of your personal information. Approved BMW Group dealerships and


Repair Centres are separate legal entities to BMW SA. If you have any queries relating to the concerned dealerships’ or Repair Centres’ use of your personal information, you must contact the relevant entity directly.

(6) Information Quality/Openness/Data Subject Participation


We strive to maintain the integrity and accuracy of your personal information at all times. You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

If your personal information changes at any time or our records appear to be incorrect, please inform us immediately in order that we may update or correct our records accordingly.


You have a right to ask what information we hold about you. Please refer to the PAIA Manual link on our website for the process to be followed or contact us at the Contact Details situated below.
Should you have questions or complaints regarding the processing of your personal information, please contact us at the Contact Details situated below.


(7) Security Safeguards
We continuously implement technical and organisational security measures in order to protect the data we hold against unauthorised access as well as accidental or wilful manipulation, loss or destruction.


Third party information
If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.
If you are under 18 please do not provide us with any personal information unless you have the permission of your parent or legal guardian to do so.


Telephone calls to us may be recorded and/or monitored for training and quality assessment purposes.


Contact Details
You can contact us in relation to this Privacy Statement policy by writing to us at or by calling our Customer Contact Centre at 0800 600 555.


Social Plugins
We use social plugins of social networks such as Facebook, YouTube, LinkedIn, Google+ and Twitter.
Please note that we have no influence on or control over the extent of the data retrieved by the social networks’ interfaces and we can accordingly not be held responsible or liable for any processing or use of personal information transmitted via these social plugins. For information on purpose and extent of the data retrieval by the social network concerned, and about the rights and settings possibilities for the protection of your private sphere, please refer to the data protection information provided by the social network in question.

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